Phoenix
Phoenix entered a competitive treatment category with strong clinical credibility but almost no presence in unbranded AI answers. A focused GEO and content program changed that in one quarter.
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Expertise deserves to be seen.
Content, PR, search and websites.
One senior team to turn your expertise
into visibility, trust and demand.

About us

Buyers find their next partner through Google, AI answers, trusted media and the opinions of other experts. Your expertise needs to show up in all of them.
We bring strategy and execution together, helping you build a presence that earns attention and turns it into demand.
Senior strategy and execution, held together by the people responsible for the result.
Get to know Citeworthy Press
Teams we have helped get found, cited and chosen.


Our work
Phoenix entered a competitive treatment category with strong clinical credibility but almost no presence in unbranded AI answers. A focused GEO and content program changed that in one quarter.
View customer story
Our services
Start with what you need. We’ll bring the strategy and the people to make it happen.
One senior team.
Strategy through execution.
Senior writers turn your expertise, customer evidence and market data into useful articles, landing pages, reports and sales assets buyers can trust.
Explore content writing
Authority people can seeHow we work
We agree on the business result before prescribing a channel or deliverable.
We study the company, market, competitors, search demand and AI answers to find the gap worth closing.
The same senior team writes, builds, pitches, optimizes and publishes.
We measure what changed, cut what did not work and compound what creates demand.

Tell us where you want to go.
In their words
“We’ve cut our digital ad spend by about 50%, and at the same time grown the business.”
“Matt Bogoroch and Martin Cheung worked seamlessly with us, provided actionable guidance, and made progress easy to measure.”

“Matt Bogoroch and Martin Cheung gave us a system to see which prompts we were missing, ship content against them, and watch it earn citations within weeks.”
Meet your team
SEO, GEO, content strategy and data-led growth
Matt leads the search, generative discovery and data strategy behind Citeworthy Press engagements, turning market evidence into a clear plan teams can execute.
Meet MattContent systems, editorial execution and growth
Martin leads the content systems and senior execution that turn strategy into useful, credible work published at the pace required to move a market.
Meet MartinContent writing, editorial research and brand voice
Gabriela leads content writing at Citeworthy Press, turning subject-matter expertise, research and strategy into clear, useful work built to earn trust.
Meet GabrielaQuestions & answers
Yes. The same senior team builds the plan, interviews experts, writes, edits, optimizes and supports publication.
Generative engine optimization improves how clearly and credibly a company is represented in AI-generated answers. It builds on strong SEO, structured information, evidence and authoritative sources.
No. Technical accessibility, strong pages, relevant links and clear entities remain foundational. GEO extends that work into AI-answer visibility and citation measurement.
No credible PR team can guarantee independent editorial decisions. We guarantee disciplined story development, targeted outreach and transparent reporting.
Yes. Your company owns the website, content, design assets and accounts. We manage the work without locking you into a proprietary platform or holding the site hostage.

Let’s talk about what’s next
Tell us where you want to go.
We’ll help you get there.